Trofeul Grand Effie a fost castigat de Dedeman si McCann Erickson Romania pentru campania ￢Every Change Helps￢.Aceeasi campanie a mai castigat si trofeul de Aur in categoria retail.
Premiile Effie recompenseaza campaniile care au obtinut rezultate excelente bazandu-se pe idei creative si strategii inovatoare.
Lista castigatori Effie Awards Romania 2011
FOOD PRODUCTS I
Silver
Campaign:The Ladybug
Brand:Raraul
Submitted by:BrandTailors
Campaign:Made by Nature, Laboured by Man
Brand:Napolact
Submitted by:Propaganda
FOOD PRODUCTS II
Silver
Campaign:American Rom
Brand:Rom
Submitted by:McCann World Group Romania
Campaign:Cow Entertainers
Brand:Milka
Submitted by:Ogilvy&Mather Romania
NON-FOOD PRODUCTS
Bronze
Campaign:Kidnappings
Brand:Lenor Parfumelle
Submitted by:Leo Burnett&Target Romania
Silver
Campaign:The dream of the moth
Brand:Aroxol
Submitted by:Bridge Communication
Gold
Campaign:28 Days with a smile on your face
Brand:Always
Submitted by:Leo Burnett&Target Romania
ALCOHOLIC BEVERAGES - BEERS & WINES
Silver
Campaign:A beer in a thousand
Brand:Ciuc Premium
Submitted by:Heineken Romania
Campaign:True Football
Brand:Timisoreana
Submitted by:GMP Advertising & Webstyler
Gold
Campaign:Values Standing the test of time
Brand:Timisoreana
Submitted by:GMP Advertising
NON-ALCOHOLIC BEVERAGES
Silver
Campaign:Fruits love Granini
Brand:Granini
Submitted by:Publicis Romania
DURABLES
Bronze
Campaign:Agent Dacia Avantaj
Brand:Dacia
Submitted by:Graffiti BBDO
Silver
Campaign:Hitchhiker
Brand:Renault Fluence
Submitted by:Publicis Romania
RETAIL
Gold
Campaign:Every change helps
Brand:Dedeman
Submitted by:McCann Erickson
FINANCIAL SERVICES
Bronze
Campaign:ING. Dreamt and done
Brand:ING Bank
Submitted by :CAP
Campaign:The Practic Loan from BT
Brand:Banca Transilvania
Submitted by:Next Advertising
Campaign:Happiness
Brand:Millennium Bank
Submitted by:Ogilvy&Mather Romania
Silver
Campaign:Get Confidence from Raiffeisen Leasing
Brand:Raiffeisen Leasing
Submitted by :Generic AudioVizual
Gold
Campaign:House Insurance
Brand:Groupama Insurance
Submitted by:Leo Burnett&Target Romania
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS
Bronze
Campaign:Upgraded City
Brand:British American Tobacco
Submitted by:Graffiti BBDO
Silver
Campaign:Angels among us
Brand:Fundatia pentru Smurd
Submitted by:Cohn&Jansen on behalf of Scala JWT
Gold
Campaign:Don't ignore me
Brand:Salveaza Vieti
Submitted by:Graffiti BBDO
TELECOMMUNICATIONS VOICE OFFERS
Silver
Campaign:Telcu Family 3D Voce
Brand:Romtelecom Voce
Submitted by:Graffiti BBDO
TELECOMMUNICATIONS INTERNET & DATA
Bronze
Campaign:Telcu Family 3D Clicknet
Brand:Romtelecom Clicknet
Submitted by:Graffiti BBDO
Gold
Campaign:The Wedding
Brand:Vodafone
Submitted by:McCann Erickson
OTHERS
Bronze
Campaign:Destinations
Brand:Tarom
Submitted by:OgilvyOne
Silver
Campaign:Injectors Jam Session
Brand:Efix
Submitted by:Odyssey Communication
RENAISSANCE
Bronze
Campaign:A legendary U-turn: Bucegi beer
Brand:Bucegi
Submitted by:Sister&Co
NEW PRODUCT OR SERVICE INTRODUCTIONS
Bronze
Campaign:The purest water in the world
Brand:Aqua Carpatica
Submitted by:Cohn&Jansen JWT
Silver
Campaign:Mic.ro Store Keeper
Brand:Mic.ro
Submitted by:Odyssey Communication
SUSTAINED SUCCESS
Silver
Campaign:Our Bank
Brand:CEC Bank
Submitted by:Papaya Advertising
Gold
Campaign:The Story Goes on
Brand:Timisoreana
Submitted by:GMP Advertising
Campaign:How about it
Brand:Savana
Submitted by:Papaya Advertising
SHOPPER MARKETING
Silver
Campaign:Male Campaign
Brand:P&G Multibrand
Submitted by:Grey Worldwide Romania
MEDIA EFFICIENCY
Silver
Campaign:American Rom
Brand:Rom
Submitted by:McCann World Group Romania
Campaign:True Football
Brand:Timisoreana
Submitted by:GMP Advertising & Webstyler
Second Agency:Webstyler
Gold
Campaign:Injectors Jam Session
Brand:Efix
Submitted by:Odyssey Communication
GRAND EFFIE
WINNER
Campaign:Every change helps
Brand:Dedeman
Submitted by:McCann Erickson
